Owning a business in the 21st century means that you need to mindful of the Internet. You need to have a presence on the Web, and you also have to learn how to use it as a tool to reach out to your target audience. As an entrepreneur, you’ll have to maintain a balancing act between your storefront and digital front, and understanding SEO can help you tackle your Internet-based initiatives.

What is SEO?

It might sound like a foreign language to you if you aren’t computer-savvy, but don’t fret! Even the most entrepreneurial-minded, successful business owners don’t have a grasp on SEO. Let’s start out with defining it: Search Engine Optimization.

Search Engine Optimization, or SEO, is the act of improving or promoting your website to increase its traffic from search engines. There are several components to SEO, ranging from keywords to link building.

Diving Into SEO

If you start to look into the terminology and best practices of SEO, you’ll find yourself quickly overwhelmed. Instead, you should start by envisioning your website as its own entity – a machine — with working parts. For instance, every page on your website should serve a purpose, and they should link to each other accordingly.

Furthermore, your website should have information that your target audience will be looking for when they search for your company online. If your site is more of a placeholder that provides little assistance to its readers, you’re likely suffering on the SEO front.

Starting Out Small

SEO can easily eat up a large chunk of your time, but you don’t need to let this happen. In fact, taking it slow may be in the best interest of your business. To start, examine the design of your website. Is it customer-friendly and easy to navigate?

Next, look at the content you have throughout your site. Is it helpful to your readers? Is it visually pleasing and simple to skim? Finally, consider the finer points of your website. Does it have all of your business’ critical information, such as contact number and email? Does it include keywords that pertain to your company? For instance, the words “plumbing” and “pipes” should be somewhere on your homepage if you offer plumbing services.