If you consider yourself to be a savvy business owner, you may already know that making your online presence a priority is a must. However, you need to grasp concepts such as SEO and content marketing in order to successfully grow your business online.

Inbound links are essential for small business owners who want to expand their presence on the Web and drive traffic to their company, both on- and off-line.

What Are Inbound Links?

An inbound link can be simply described as a hyperlink on a webpage that directs back to your small business website (for example, your home page). Inbound links may also be referred to as backlinks. When it comes to SEO, they are critical – inbound links tell you where traffic is coming from. Furthermore, they let you know who is visit your website, which can give you insight into your buyers.

How Do I Integrate These Links?

As a small business owner, there are plenty of places on the Internet where you can host inbound links and enhance your SEO. First, you want to make sure that your company is listed in local directories. This can help you effectively build exposure for your website and small business in your town or city.

Next, you should make it a point to blog and publish press releases. These other pages throughout your website can link back to your main page, directing people to critical information about your business.

Finally, encourage people to share your content across the Internet. This means tweeting when you have a new blog post, or writing a Facebook update when you’ve published a press release. You should always been trying to drive traffic to web pages where inbound links are present.

How Do I Create Quality Links?

There are a few things to be mindful of once you begin to create inbound links for your small business website. Your anchor text should always be relevant to the page you are linking to – try to use keywords whenever possible.

Make sure that the pages you are linking are also somewhat related to each other. Your inbound links will be more useful to visitors if they are resourceful.

Finally, assess your website in the eyes of a customer. What would you like to see if you were visiting your small business site? This will help you identify areas where you can make room for improvements.