You already know everything about search engine optimization, right? Well, you could be doing yourself a disservice by not looking for ways to improve upon your current strategy. While you may have implemented everything from back-links to keywords properly, there’s always more you could be doing to boost your SEO. Here are five secrets to seeing more ROI out of your current game plan.

Consider other keywords.

Do you really know what your target audience is looking for when they turn to a search engine? What are they typing in? It’s worth surveying your target market or turning to a pay-per-click service to find out exactly which keywords are valuable to your company.

Keep providing top notch content.

Gone are the days when you could stuff a dozen keywords into a blog post and see a big return on your efforts. Now that search engines have grown wiser, it’s time for you to do so with your content. Keep focusing on quality (versus quantity) when it comes to white papers, landing pages and blog posts, and you’ll see a more significant ROI.

Start keeping tabs.

Is there something you could be doing to improve your SEO? You won’t know until you establish some key performance indicators and start measuring your efforts. There are several tools you can use to do so, including Google Analytics.

Incorporate worthwhile links.

While you’re checking on the quality of your content, be sure to re-evaluate your links on your website as well. For instance, dead hyperlinks can hurt your site’s value. On the other hand, links that provide value to your target audience can give your website a much-needed boost.

Update frequently.

Search engines – specifically Google – like it when companies update their websites. Furthermore, you’re more likely to establish a connection with Google if you provide fresh content on your site on a regular basis. For example, updating your blog two to three times per week can help you with your SEO.